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Tuesday, September 15 • 11:00am - 12:00pm
Continuing Engagement

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Description

With the large number of tools and platforms in existence, social impact organizations struggle to understand which tool or platform to use in order to most effectively engage the right audiences. There’s no one-size-fits-all solution. Organizations that evaluate the impact of their engagement accurately can learn what’s working and then strengthen their strategy.

In this workshop, you will get guidance on best practices for identifying the right audiences, crafting compelling content, using popular platforms and social networks to engage them and setting metrics for evaluating your digital storytelling efforts.



Desired Outcomes

Best-practices for identifying and implementing effective strategies for conversion, engagement hooks, follow-up and participant retention.

Speakers
avatar for Kimaya Dixit

Kimaya Dixit

Senior Associate, Hattaway Communications
Kimaya Dixit is an expert in strategy and content development for digital communications, integrated marketing and advocacy campaigns. She has managed campaigns for global and national nonprofits, government agencies, trade associations and businesses. Prior to joining the Hattaway team, Kimaya worked with Ketchum Public Relations, where she served federal agencies, such as the U.S. Department of Health and Human Services and Environmental... Read More →


Tuesday September 15, 2015 11:00am - 12:00pm
4 - Tree Room

Attendees (28)